✈️ Travel industry trends in 2024

Hello Comrades!

January is coming to an end, and  there are 11 more months of the year ahead. It’s high time to discuss five main trends that will develop the traveling sphere in 2024. Are you ready to get benefits, credibility and success?

Great news for anyone interested in business! Now EK Memos is open to everyone and there’s no need to pay for a subscription. Read, use our tips in your own projects and share the results.

The Ozempic is a transforming milestone 

Ozempic and Mounjaro are some of the main medicines for diabetes. However, their side effects, including weight loss, have attracted the attention of the public and doctors. 

The tourism community should remember that 2024 will give people who lose weight lots of opportunities. 

Who will benefit the most from this situation? Definitely projects where food and drinks are expenses, not income. The lucky ones will be airlines, all-inclusive players, cruises, the experience industry and tour operators. But theme parks, hotels, cinemas, whose incomes depend on food and drinks, might face new challenges. 

Airlines can use this to their advantage by reducing fuel costs due to the lack of congestion. All inclusive resorts and cruises won’t also lack benefits as physically healthy people consume fewer resources. 

IV is a new essential for tourists

Many travelers staying in luxury hotels strive to achieve perfection in everything. They pay attention to meditation, medications, training and use biohacking. At the same time they don’t forget about the quality of sleep and intravenous NAD+. 

However, there are other people except for the rich who want to be healthy. Numerous clients dream of longevity, excellent recovery and sound sleep. Today, everyone can get basic information about their condition thanks to the Apple Watch and Whoop.

Nowadays dozens of players in the travel industry market are developing an “extreme wellness” system that extends to sleep, performance, recovery, nutrition and thorough wellness practices.

For example, Equinox in New York takes care of the condition of guests and offers them a variety of vitamins and soothing tea. Forget about disposable yoga mats! Instead, the hotel has plenty of foam rollers and pressure tools. The rooms guarantee a perfect sleep without daylight and sound air conditioning. 

Even outdoor clubs stand for wellness. Remedy Place in New York and Los Angeles have chosen places for meditation and cold baths instead of bar counters. Now, traveling requires not only a luxury, but also a health benefit. In the hospitality industry, this trend will eventually affect a more widespread audience.

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“Made in Dubai” is a new worldwide brand 

Dubai has long been one of the main tourist centers of the planet. Now there are two reasons why this city wants to go international. The first reason is that the sheikhs want to make the Dubai brand recognizable outside the emirate. The second factor is that there’s not enough space in the city to build more luxurious hotels.

Many famous Dubai hotel groups, including Jumeirah and Atlantis, haven’t yet conquered the US market. In recent years they’re actively talking about expanding their influence on industries in many countries. Here is an example of Jumeirah. 

In 2023, representatives of the company said that they were monitoring the United States and negotiating with partners around the world. There’s no doubt that Jumeirah's main goal is to become a global operator. Its “Mission 2030” stands for a clear plan to transform a “regional” business into a “global brand”.  

Traveling is a solution for loneliness crisis 

There’s no secret that many people lack communication and new contacts. Scientists are confident that traveling, new experiences and acquaintances are able to cope with this problem. In foreign countries tourists are looking for people to talk to and have fun with. Experts seriously claim that loneliness and social isolation have turned into one of the most underestimated crises of the healthcare system. About 24% of adults feel lonely, and among 19-29-year-olds this figure exceeds the result of the group of 65-year-olds. In addition, remote and hybrid work make building professional communication more difficult than before. 

At the same time solo traveling is gaining more and more popularity. Tour operators have been using this situation in their strategies since the coronavirus pandemic. Hotels and travel agencies plan to invest in building relationships that will help people not feel lonely. 

AI is a partner for executives

Some believe that AI will replace jobs in the future. Is this really the case? 

Today, many applications in the industry optimize operations and increase efficiency in software development, customer service and content marketing. Programs don't rest, get sick and go on vacation. For example, Ryanair is going to automate the operation of the call center and flight planning. 

All the market major players understand that they have to keep up with the times. Customers are constantly demanding changes and raising their expectations of the service. AI is able to make the task easier and bring the desired result.