🔥 7 tips to succeed in negotiation

What should every entrepreneur know about negotiations? How to defend your position without loss for business. The new EK Memos is devoted to this essential procedure.

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Hello Comrades!

Many of you have faced a situation when you could accept unfavorable terms from a partner. This means that you’re familiar with tough negotiations. Entrepreneurs often manipulate colleagues to achieve their own goals. Today I’ll tell you how to behave correctly without losses for your projects.

If your opponent wants to dominate, let him feel it

There is a category of people who always need to be better than others. They negotiate fundamentally and harshly to show their leadership skills. I recommend meeting them halfway if you understand that it’ll be difficult to achieve your goal. 

Don’t think that this is a losing tactic. Sometimes in negotiations, the opponent gets psychological satisfaction from his position and doesn’t try to break you. Accordingly, you’ll get everything you want without serious losses. 

Consider that the principled interlocutor is experiencing problems and wants to get a certain benefit from you 

Deal with such meetings as work tasks that need to be done. Yes, not all processes are easy. Focus on the process and approach it calmly. 

The more a person isn't involved in the situation, the tougher negotiations await you. But there are no problems for a trained participant. Think about what you want to achieve: to lose everything or to win favorable conditions and the satisfaction of competition? 

How to deal with a tough competitor? To begin with, calm down and consider it as another prestigious case for your resume. As soon as the opponent realizes that he has failed to surpass you, he’ll move away from his strategy or find an easier option. 

Always research the situation to avoid ultimatums 

Superiority and dominance are a common practice in negotiations. At the same time, the best defense strategy is consciously playing along. You need to understand the situation inside and out in order not to miss the initiative. I advise you to learn classic negotiation scenarios and try several behaviors in practice.

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Teach your sales department the method of tough negotiations 

Remember that tough negotiations have neither a positive nor a negative connotation. For you, this is just one of possible ways of doing business. Even if you don't use it by yourself, you’ll be able to cope with difficulties in sales. 

In reality, there are often situations when you need to get optimal payment terms, a discount or expedited delivery. By the way, sometimes you can just tell your opponent how you’ll survive without his services and win. This strategy works in most cases. 

Don’t consider the behavior of the interlocutor as aggression 

Each person has their own difficulties and peculiarities. At the same time, you often feel panic and anxiety when meeting an opponent. For some, loud conversations cause problems, for others — emotions, lack of initiative and maximum calmness. Remember that every characteristic is subjective. 

Don't rush to think that pressure or aggression is working against you. Perhaps these are just nuances of the interlocutor's behavior that have nothing to do with negativity. 

Use your opponent's strength against him 

Of course, aggression still sometimes occurs during negotiations. It usually reflects in the manner of speech, including voice, intonation, gestures and individual expressions. Sometimes it may seem to you that a person is attacking you. 

In this case, I recommend using the competitor's force against him. This is one of the most common methods of psychology. You don't have to resist the onslaught, just skip it, pick it up and direct the energy in the right way. 

Another life hack, if your voice is raised: shout back and surprise your opponent. Just don’t be afraid of your behavior and make sure that you have enough strength and energy for such an action. A competitor will see an equal entrepreneur and realize that it’s useless to communicate in raised tones. 

Defend your interests and don't be afraid to offend anyone 

You’re conducting business negotiations and must leave everything personal behind. Even if you communicate well with your interlocutor in life, the fear of losing a relationship shouldn’t come to the fore in business. 

You must be able to be loyal to a person and firm to your chosen goals. Give reasoned theses in the dialogues, and the competitor will agree with your position. It’ll be obvious to him that you’ll not accept unfavorable conditions for your own project. Your main tools are logic, legality, fairness and consistency. 

Of course, it is almost impossible to get up from the negotiating table with 100% satisfaction of interests. At the same time, the competitor will understand that your requests are fair and you’re not aimed at hurting his interests. 

If you see that the opponent is too actively insisting on his position, and you can’t come up with a high-quality answer, then offer a coffee break. During the break, he’ll calm down and come back to normal, and you’ll come up with a decent argument to defend your position.

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